Value Networks For Competitive Advantage : A Study On NST Petrol Station
This is a study on NST Petrol Station - which operates a service station owned by ExxonMobil - that aims to show that a service station can increase its business performance by focusing on its value networks, where capabilities, relationships and customer vakues are emphasised.
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1684/ |