An Investigation Of The Performance Of Great Eastern Life Assurance (Malaysia) Berhad

This research focuses on its three main channels of distribution that offers insurance products and services capable to penetrate to the ever-changing economic environment. It will also give us an insight as to how Great Eastern contributes to the economic activities in so far the insurance is conce...

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Bibliographic Details
Main Author: Wing, Cheong Yew
Format: Thesis
Published: 2009
Subjects:
Online Access:http://shdl.mmu.edu.my/1683/