QR Code

A Study Of Brand Management At Public Bank Berhad

The case study seeks to identify/investigate/understand the brand management of Public Bank Berhad. This case study will also cover the strategies/measures taken by rival local banks in enhancing their already established bank brands. For the purpose of this case study, four local banks are selected...

Full description

Bibliographic Details
Main Author:	Peng, Lean Boon
Format:	Thesis
Published:	2009
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1682/

Similar Items

Study of Brand Management at Public Bank Berhad
by: Lean, Boon Peng
Published: (2009)

Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
by: Nik Ahmad, Nik Faizal
Published: (2007)

The Customer Relationship Management (CRM) Assessment Of Heitech Padu Berhad
by: Zaharuddin, Mohd Dzulkaedah
Published: (2004)

Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia
by: Salehi, Abuzar
Published: (2008)

A Case Study Of Digi's Branding Success
by: Phang, Sin Mun
Published: (2008)

Islamic Branding
by: Mohammed Abdullah, Abdulhameed Mohammed, et al.
Published: (2020)

Brand Loyalty : Study On Malaysian Female Perspective
by: Chong, Lydia Li Ting
Published: (2006)

A Study Of Brand Loyalty In The Fast Food Industry In Malaysia
by: Kam Tai, Cindy Cheah
Published: (2009)

Brand Equity Awareness In Franchise Networks
by: Chong, Wei Choong
Published: (2007)

A Study of Customer Relationship Management in Malaysian Commercial Banks and Its Implications for the Small and Medium Enterprises
by: Thangarajah@M.Thiyagarajan,
Published: (2003)

Study Of Customer Relationship Management In Malaysian Commercial Banks And Its Implications For The Small And Medium Enterprises
by: M.Thiyagarajan, Thangarajah
Published: (2003)

Brand Awareness Of Private Tertiary Education Institutions
by: Cheong, Eva Wai Ling
Published: (2008)

Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
by: Seyed Ghorban, Zahra
Published: (2011)

Consumer Perceptions Towards Global Brands, A Malaysian Perspective
by: Lim, Jenny Marisa Dao Siang
Published: (2008)

An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
by: Lynn, Lim
Published: (2008)

Consumer Perception On Oil Commodity: Brand Image Of Shell
by: Migin, Melissa Wendy
Published: (2007)

The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
by: Seow, Yuan Shyong
Published: (2008)

Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
by: Masood, Akbar
Published: (2008)

Local Authorities In Klang Valley - A Study On The Effectiveness Of Service Delivery To Improve Public Satisfaction
by: Mohd Nawi, Ahmad Naji
Published: (2009)

Local Authorities in Klang Valley - A Study on the Effectiveness of Service Delivery to Improve Public Satisfaction
by: Ahmad Naji Bin Mohd Nawi,
Published: (2009)

Customer profiling using classification approach for bank telemarketing
by: Palaniappan, Shamala, et al.
Published: (2017)

Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions
by: Teh, Ya Yee
Published: (2008)

A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry
by: Navabakhsh, Aminallah
Published: (2008)

Relationship Between Online Service Quality And Customer Satisfaction Among Online Banking Users In Malaysia
by: Allahverdi, Shahryar
Published: (2011)

A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry
by: Ismail, Hishamuddin
Published: (2001)

A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry
by: Hishamuddin Ismail,
Published: (2001)

Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective
by: Teo, Kok Boon
Published: (2007)

A Framework for Knowledge-Driven Customer Relationship Management
by: Goon, Tuck Choy
Published: (2005)

Framework For Knowledge-Driven Customer Relationship Management
by: Goon , Tuck Choy
Published: (2005)

AGW515 - MARKETING MANAGEMENT - APRIL 1995.
by: PPP, Pusat Pengajian Pengurusan
Published: (1995)

AGW 618 - MARKETING MANAGEMENT SEPT.1999.
by: PPP, Pusat Pengajian Pengurusan
Published: (1999)

AGW 618 - Marketing Management - August - September 1998
by: PPP, Pusat Pengajian Pengurusan
Published: (1998)

AMU 643 - Strategic Marketing Management - February 2000
by: PPP, Pusat Pengajian Pengurusan
Published: (2000)

Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
by: -, Dilruba
Published: (2007)

The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy
by: Raslan, Umi Kalsoom
Published: (2005)

The Impact Of Customer Relationship Management (CRM) On Overal Performance Of Financial Instituitions In Malaysia
by: Nourizadeh, Amin
Published: (2009)

The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System
by: Taher, Parisa
Published: (2007)

Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)
by: Ajham Al-Shahri, Amal Ahmed
Published: (2005)

A Case Study On Carrefour China
by: Ya, Cui
Published: (2007)

A Case Study On TESCO Corporation : RFID
by: Ahmed, Mohammed Shafiq
Published: (2005)