A Study Of Brand Management At Public Bank Berhad
The case study seeks to identify/investigate/understand the brand management of Public Bank Berhad. This case study will also cover the strategies/measures taken by rival local banks in enhancing their already established bank brands. For the purpose of this case study, four local banks are selected...
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1682/ |