A Study Of Brand Management At Public Bank Berhad
The case study seeks to identify/investigate/understand the brand management of Public Bank Berhad. This case study will also cover the strategies/measures taken by rival local banks in enhancing their already established bank brands. For the purpose of this case study, four local banks are selected...
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| Format: | Thesis |
| Published: |
2009
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| Online Access: | http://shdl.mmu.edu.my/1682/ |
| _version_ | 1848789858755018752 |
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| author | Peng, Lean Boon |
| author_facet | Peng, Lean Boon |
| author_sort | Peng, Lean Boon |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The case study seeks to identify/investigate/understand the brand management of Public Bank Berhad. This case study will also cover the strategies/measures taken by rival local banks in enhancing their already established bank brands. For the purpose of this case study, four local banks are selected to be the subjects of comparison. |
| first_indexed | 2025-11-14T18:03:24Z |
| format | Thesis |
| id | mmu-1682 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:24Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-16822010-09-23T05:52:20Z http://shdl.mmu.edu.my/1682/ A Study Of Brand Management At Public Bank Berhad Peng, Lean Boon HF5410-5417.5 Marketing. Distribution of products The case study seeks to identify/investigate/understand the brand management of Public Bank Berhad. This case study will also cover the strategies/measures taken by rival local banks in enhancing their already established bank brands. For the purpose of this case study, four local banks are selected to be the subjects of comparison. 2009-12 Thesis NonPeerReviewed Peng, Lean Boon (2009) A Study Of Brand Management At Public Bank Berhad. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Peng, Lean Boon A Study Of Brand Management At Public Bank Berhad |
| title | A Study Of Brand Management At Public Bank Berhad |
| title_full | A Study Of Brand Management At Public Bank Berhad |
| title_fullStr | A Study Of Brand Management At Public Bank Berhad |
| title_full_unstemmed | A Study Of Brand Management At Public Bank Berhad |
| title_short | A Study Of Brand Management At Public Bank Berhad |
| title_sort | study of brand management at public bank berhad |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1682/ http://shdl.mmu.edu.my/1682/ |