A Case Study On Nilai University College (NUC)

This case hopes to give an insight to the marketing strategies of a private higher education centre and highlight the external as well as the internal organization factors or forces that can affect the marketing strategies.

Bibliographic Details
Main Author: Muthu, Kalanithi
Format: Thesis
Published: 2009
Subjects:
Online Access:http://shdl.mmu.edu.my/1645/