A Case Study On Commerce International Merchant Bank Group, CIMB Group
This paper examines macro-environmental and micro-environmental factors that affect the performance and sustainability of Commerce International Merchant Bank (CIMB) Group. It also examines the macro-environmental factors of CIMB Group through SEPT analysis, where analysis on the social, economic, p...
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1633/ |