Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View

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Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View

In the present study, the researcher examined if the increased level of interactivity of a website had positive effects on the web users' attitudes, behaviors, and experience online in the context of hotel web sites, a crucial point of debate among researchers and an assumption that is inconclu...

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Bibliographic Details
Main Author:	Zadeh, Ali Zeinolabedin
Format:	Thesis
Published:	2009
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1626/

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