Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View
In the present study, the researcher examined if the increased level of interactivity of a website had positive effects on the web users' attitudes, behaviors, and experience online in the context of hotel web sites, a crucial point of debate among researchers and an assumption that is inconclu...
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1626/ |