Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View
In the present study, the researcher examined if the increased level of interactivity of a website had positive effects on the web users' attitudes, behaviors, and experience online in the context of hotel web sites, a crucial point of debate among researchers and an assumption that is inconclu...
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1626/ |
| _version_ | 1848789842820857856 |
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| author | Zadeh, Ali Zeinolabedin |
| author_facet | Zadeh, Ali Zeinolabedin |
| author_sort | Zadeh, Ali Zeinolabedin |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | In the present study, the researcher examined if the increased level of interactivity of a website had positive effects on the web users' attitudes, behaviors, and experience online in the context of hotel web sites, a crucial point of debate among researchers and an assumption that is inconclusive, contradictory, and inconsistent in the extant literature. The researcher also examined the consequences of actual user-site interactivity, specifically how actual user-site interactivity, i.e., from a behavioral perspective rather than an intentional perspective, influences web users' attitudes and behaviors toward websites. |
| first_indexed | 2025-11-14T18:03:09Z |
| format | Thesis |
| id | mmu-1626 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:09Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-16262010-09-23T02:45:52Z http://shdl.mmu.edu.my/1626/ Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View Zadeh, Ali Zeinolabedin HF5410-5417.5 Marketing. Distribution of products In the present study, the researcher examined if the increased level of interactivity of a website had positive effects on the web users' attitudes, behaviors, and experience online in the context of hotel web sites, a crucial point of debate among researchers and an assumption that is inconclusive, contradictory, and inconsistent in the extant literature. The researcher also examined the consequences of actual user-site interactivity, specifically how actual user-site interactivity, i.e., from a behavioral perspective rather than an intentional perspective, influences web users' attitudes and behaviors toward websites. 2009-08 Thesis NonPeerReviewed Zadeh, Ali Zeinolabedin (2009) Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Zadeh, Ali Zeinolabedin Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title | Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title_full | Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title_fullStr | Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title_full_unstemmed | Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title_short | Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title_sort | influence of website interactivity on online users' behavior and attitude - a marketing point of view |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1626/ http://shdl.mmu.edu.my/1626/ |