Competitive Advantage Theory Vs. Practice: Examination Of Management Mindset A Study In Malaysia

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Competitive Advantage Theory Vs. Practice: Examination Of Management Mindset A Study In Malaysia

This study intends to conceptualize competitive advantage along the five mentioned aspects and then deliberately delve into managers' mental models regarding those aspects.

Bibliographic Details
Main Author:	Ghamari, Jamal
Format:	Thesis
Published:	2009
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://shdl.mmu.edu.my/1609/

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