Competitive Advantage Theory Vs. Practice: Examination Of Management Mindset A Study In Malaysia
This study intends to conceptualize competitive advantage along the five mentioned aspects and then deliberately delve into managers' mental models regarding those aspects.
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1609/ |