Study Of Starbucks Corporations: Restructuring Challenges And Strategies

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Study Of Starbucks Corporations: Restructuring Challenges And Strategies

Starbucks was chosen as the case study because of its unique and effective business modal and marketing tactics. The case will comprise 2 sections, case writing and case analysis. Starbucks will be described in details in Case Writing section, reviewing their company background, vision, mission stat...

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Bibliographic Details
Main Author:	Beng, Ching Keng
Format:	Thesis
Published:	2009
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://shdl.mmu.edu.my/1606/

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