Study Of Starbucks Corporations: Restructuring Challenges And Strategies
Starbucks was chosen as the case study because of its unique and effective business modal and marketing tactics. The case will comprise 2 sections, case writing and case analysis. Starbucks will be described in details in Case Writing section, reviewing their company background, vision, mission stat...
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1606/ |