A Study On E-purchase Decision By Malaysian Consumers
This study concerns the factors that define the e-purchase behavior of consumers and chooses a general or holistic lens to view and investigate the e-purchase decision by Malaysian consumers mainly towards purchasing of consumer electronic goods because according to some researcher product type play...
| Main Author: | Ashtari, Mohammad |
|---|---|
| Format: | Thesis |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1580/ |
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