A Study On E-purchase Decision By Malaysian Consumers
This study concerns the factors that define the e-purchase behavior of consumers and chooses a general or holistic lens to view and investigate the e-purchase decision by Malaysian consumers mainly towards purchasing of consumer electronic goods because according to some researcher product type play...
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1580/ |