A Study On E-purchase Decision By Malaysian Consumers
This study concerns the factors that define the e-purchase behavior of consumers and chooses a general or holistic lens to view and investigate the e-purchase decision by Malaysian consumers mainly towards purchasing of consumer electronic goods because according to some researcher product type play...
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| Format: | Thesis |
| Published: |
2009
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| Online Access: | http://shdl.mmu.edu.my/1580/ |
| _version_ | 1848789829631868928 |
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| author | Ashtari, Mohammad |
| author_facet | Ashtari, Mohammad |
| author_sort | Ashtari, Mohammad |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study concerns the factors that define the e-purchase behavior of consumers and chooses a general or holistic lens to view and investigate the e-purchase decision by Malaysian consumers mainly towards purchasing of consumer electronic goods because according to some researcher product type plays an important role in consumers' purchase behavior. |
| first_indexed | 2025-11-14T18:02:56Z |
| format | Thesis |
| id | mmu-1580 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:56Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15802010-09-23T06:36:30Z http://shdl.mmu.edu.my/1580/ A Study On E-purchase Decision By Malaysian Consumers Ashtari, Mohammad HF5546-5548.6 Office management This study concerns the factors that define the e-purchase behavior of consumers and chooses a general or holistic lens to view and investigate the e-purchase decision by Malaysian consumers mainly towards purchasing of consumer electronic goods because according to some researcher product type plays an important role in consumers' purchase behavior. 2009-04 Thesis NonPeerReviewed Ashtari, Mohammad (2009) A Study On E-purchase Decision By Malaysian Consumers. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5546-5548.6 Office management Ashtari, Mohammad A Study On E-purchase Decision By Malaysian Consumers |
| title | A Study On E-purchase Decision By Malaysian Consumers |
| title_full | A Study On E-purchase Decision By Malaysian Consumers |
| title_fullStr | A Study On E-purchase Decision By Malaysian Consumers |
| title_full_unstemmed | A Study On E-purchase Decision By Malaysian Consumers |
| title_short | A Study On E-purchase Decision By Malaysian Consumers |
| title_sort | study on e-purchase decision by malaysian consumers |
| topic | HF5546-5548.6 Office management |
| url | http://shdl.mmu.edu.my/1580/ http://shdl.mmu.edu.my/1580/ |