Framework For The Development And Evaluation Of Electronic Commerce In Malaysia
This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addti...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1559/ |
| _version_ | 1848789823182077952 |
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| author | Poong, Yew Siang |
| author_facet | Poong, Yew Siang |
| author_sort | Poong, Yew Siang |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addtion to these characteristics, this research also integrates perceived trust to the perceived innovation characteristics. |
| first_indexed | 2025-11-14T18:02:50Z |
| format | Thesis |
| id | mmu-1559 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:50Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15592010-09-23T06:49:55Z http://shdl.mmu.edu.my/1559/ Framework For The Development And Evaluation Of Electronic Commerce In Malaysia Poong, Yew Siang HF5548.7-5548.85 Industrial psychology This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addtion to these characteristics, this research also integrates perceived trust to the perceived innovation characteristics. 2008-10 Thesis NonPeerReviewed Poong, Yew Siang (2008) Framework For The Development And Evaluation Of Electronic Commerce In Malaysia. Masters thesis, Multimedia University. http://myto.perpun.net.my/metoalogin/logina.php |
| spellingShingle | HF5548.7-5548.85 Industrial psychology Poong, Yew Siang Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
| title | Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
| title_full | Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
| title_fullStr | Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
| title_full_unstemmed | Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
| title_short | Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
| title_sort | framework for the development and evaluation of electronic commerce in malaysia |
| topic | HF5548.7-5548.85 Industrial psychology |
| url | http://shdl.mmu.edu.my/1559/ http://shdl.mmu.edu.my/1559/ |