A Case Study Of Airbus: Overcoming Current Hurdles And Drafting Growth Strategies For The Future
Airbus has a very strong customer base of European legacy airlines, as well as the emerging low cost carriers (LCC). Airbus benefited from its culturally diverse workforce.
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1522/ |