The Effectiveness Of Destination Marketing In "Visit Malaysia 2007" Tourism Campaign

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The Effectiveness Of Destination Marketing In "Visit Malaysia 2007" Tourism Campaign

The objective of this research is threefold. The first objective is to evaluate the effectiveness of "visit Malaysia2007" tourism campaign and compare it with the number of tourist arrivals and receipts with previous years. The second objective is to assess the impat of marketing strategy...

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Bibliographic Details
Main Author:	Soltani, Fatemeh
Format:	Thesis
Published:	2009
Subjects:	G Geography
Online Access:	http://shdl.mmu.edu.my/1521/

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