A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry

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A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry

In this research by attention to the role and preference of E&E industry and by goal of using CRM in these industries research, we found that, there are several key success factors for enhancing the E&E industry.

Bibliographic Details
Main Author:	Navabakhsh, Aminallah
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1503/

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