A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry
In this research by attention to the role and preference of E&E industry and by goal of using CRM in these industries research, we found that, there are several key success factors for enhancing the E&E industry.
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1503/ |