Evaluating Usability Of E-Commerce Websites And Systems For End-User Adoption

The objective of the research is to evaluate variables, both technical and human/social, affecting usability of systems from customers' point of view and satisfaction and loyalty of online customers.

Bibliographic Details
Main Author: Safavi, Roshanak
Format: Thesis
Published: 2008
Subjects:
Online Access:http://shdl.mmu.edu.my/1495/