A Case Study Of Culture On Global Marketing Strategies Among Asian Countries
This research based on both qualitative and quantitative research, companies are expected to get a broader idea of how to tackle the culture difference and minimize its effects on their global marketing strategies.
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1476/ |