A Framework for Knowledge-Driven Customer Relationship Management
Customer Relationship Management (CRM) initiatives are increasingly recognised as a major tool to maintain or even to compete with other organisations worldwide. The competitive benefits of CRM efforts have been widely published by researchers and consulting firms. This study look at Customer Relati...
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| Format: | Thesis |
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2005
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| Online Access: | http://shdl.mmu.edu.my/145/ |