Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia

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Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia

The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.

Bibliographic Details
Main Author:	Iet, Lim Chiaw
Format:	Thesis
Published:	2008
Subjects:	LB2300 Higher Education
Online Access:	http://shdl.mmu.edu.my/1438/

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