Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1438/ |