Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1438/ |
| _version_ | 1848789787662614528 |
|---|---|
| author | Iet, Lim Chiaw |
| author_facet | Iet, Lim Chiaw |
| author_sort | Iet, Lim Chiaw |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia. |
| first_indexed | 2025-11-14T18:02:16Z |
| format | Thesis |
| id | mmu-1438 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:16Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14382010-09-02T00:55:22Z http://shdl.mmu.edu.my/1438/ Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia Iet, Lim Chiaw LB2300 Higher Education The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia. 2008-04 Thesis NonPeerReviewed Iet, Lim Chiaw (2008) Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2300 Higher Education Iet, Lim Chiaw Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title | Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_full | Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_fullStr | Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_full_unstemmed | Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_short | Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_sort | factors influencing customer decision in choosing a private higher education institution in malaysia |
| topic | LB2300 Higher Education |
| url | http://shdl.mmu.edu.my/1438/ http://shdl.mmu.edu.my/1438/ |