Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1438/ |
| Summary: | The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia. |
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