The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry

The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry.

Bibliographic Details
Main Author:	Goh, Pek Hoon
Format:	Thesis
Published:	2008
Subjects:	TX Home economics
Online Access:	http://shdl.mmu.edu.my/1436/

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