The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry
The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1436/ |
| _version_ | 1848789787168735232 |
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| author | Goh, Pek Hoon |
| author_facet | Goh, Pek Hoon |
| author_sort | Goh, Pek Hoon |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry. |
| first_indexed | 2025-11-14T18:02:16Z |
| format | Thesis |
| id | mmu-1436 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:16Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14362010-09-02T00:49:57Z http://shdl.mmu.edu.my/1436/ The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry Goh, Pek Hoon TX Home economics The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry. 2008-08 Thesis NonPeerReviewed Goh, Pek Hoon (2008) The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | TX Home economics Goh, Pek Hoon The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
| title | The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
| title_full | The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
| title_fullStr | The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
| title_full_unstemmed | The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
| title_short | The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
| title_sort | factor influencing the consumer purchasing behaviour in the confectionery industry |
| topic | TX Home economics |
| url | http://shdl.mmu.edu.my/1436/ http://shdl.mmu.edu.my/1436/ |