A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia

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A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia

The major objective of this research is to ascertain whether the use of SMS-based reminders can improve customer service. The specific objectives which may assist in achieving this major objective will be reviewed and generated by literature review and research methodology.

Bibliographic Details
Main Author:	Mok, Meng Hua
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1363/

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