A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia
The major objective of this research is to ascertain whether the use of SMS-based reminders can improve customer service. The specific objectives which may assist in achieving this major objective will be reviewed and generated by literature review and research methodology.
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1363/ |