A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia
The major objective of this research is to ascertain whether the use of SMS-based reminders can improve customer service. The specific objectives which may assist in achieving this major objective will be reviewed and generated by literature review and research methodology.
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| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://shdl.mmu.edu.my/1363/ |
| _version_ | 1848789766765543424 |
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| author | Mok, Meng Hua |
| author_facet | Mok, Meng Hua |
| author_sort | Mok, Meng Hua |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The major objective of this research is to ascertain whether the use of SMS-based reminders can improve customer service. The specific objectives which may assist in achieving this major objective will be reviewed and generated by literature review and research methodology. |
| first_indexed | 2025-11-14T18:01:56Z |
| format | Thesis |
| id | mmu-1363 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:56Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13632010-09-02T06:20:26Z http://shdl.mmu.edu.my/1363/ A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia Mok, Meng Hua HF5410-5417.5 Marketing. Distribution of products The major objective of this research is to ascertain whether the use of SMS-based reminders can improve customer service. The specific objectives which may assist in achieving this major objective will be reviewed and generated by literature review and research methodology. 2008-08 Thesis NonPeerReviewed Mok, Meng Hua (2008) A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Mok, Meng Hua A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia |
| title | A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia |
| title_full | A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia |
| title_fullStr | A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia |
| title_full_unstemmed | A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia |
| title_short | A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia |
| title_sort | study on sms reminders and their impact on customer service improvement in malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1363/ http://shdl.mmu.edu.my/1363/ |