A Study Of Customers' Expectations In Online Shopping

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A Study Of Customers' Expectations In Online Shopping

This study addresses the expectations that e-commerce consumers would like to achieve when they shop online, and how e-commerce retailers can influence consumers to buy online. The constructs of the study include purchase convenience, product quality, product pricing and information security, which...

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Bibliographic Details
Main Author:	Tee, Puat Beng
Format:	Thesis
Published:	2008
Subjects:	TX Home economics
Online Access:	http://shdl.mmu.edu.my/1330/

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