A Study Of Customers' Expectations In Online Shopping
This study addresses the expectations that e-commerce consumers would like to achieve when they shop online, and how e-commerce retailers can influence consumers to buy online. The constructs of the study include purchase convenience, product quality, product pricing and information security, which...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1330/ |