A Study Of Customers' Expectations In Online Shopping
This study addresses the expectations that e-commerce consumers would like to achieve when they shop online, and how e-commerce retailers can influence consumers to buy online. The constructs of the study include purchase convenience, product quality, product pricing and information security, which...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1330/ |
| _version_ | 1848789757913464832 |
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| author | Tee, Puat Beng |
| author_facet | Tee, Puat Beng |
| author_sort | Tee, Puat Beng |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study addresses the expectations that e-commerce consumers would like to achieve when they shop online, and how e-commerce retailers can influence consumers to buy online. The constructs of the study include purchase convenience, product quality, product pricing and information security, which were used to test the influences that these factors have with regards to consumers' online shopping expectations. |
| first_indexed | 2025-11-14T18:01:48Z |
| format | Thesis |
| id | mmu-1330 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:48Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13302010-09-03T02:48:42Z http://shdl.mmu.edu.my/1330/ A Study Of Customers' Expectations In Online Shopping Tee, Puat Beng TX Home economics This study addresses the expectations that e-commerce consumers would like to achieve when they shop online, and how e-commerce retailers can influence consumers to buy online. The constructs of the study include purchase convenience, product quality, product pricing and information security, which were used to test the influences that these factors have with regards to consumers' online shopping expectations. 2008-04 Thesis NonPeerReviewed Tee, Puat Beng (2008) A Study Of Customers' Expectations In Online Shopping. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | TX Home economics Tee, Puat Beng A Study Of Customers' Expectations In Online Shopping |
| title | A Study Of Customers' Expectations In Online Shopping |
| title_full | A Study Of Customers' Expectations In Online Shopping |
| title_fullStr | A Study Of Customers' Expectations In Online Shopping |
| title_full_unstemmed | A Study Of Customers' Expectations In Online Shopping |
| title_short | A Study Of Customers' Expectations In Online Shopping |
| title_sort | study of customers' expectations in online shopping |
| topic | TX Home economics |
| url | http://shdl.mmu.edu.my/1330/ http://shdl.mmu.edu.my/1330/ |