Consumer Purchase Decision On Teakwood Furniture In Klang Valley
The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem.
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2007
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1322/ |