Consumer Perceptions Towards Global Brands, A Malaysian Perspective

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Consumer Perceptions Towards Global Brands, A Malaysian Perspective

The purpose of this study is to elucidate and focus specifically n Malaysia on how Malaysian consumer's perception are towards global brands. Based on the previous study a simple conceptual framework has been developed and for hypotheses were put into test. The theoretical framework is used to...

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Bibliographic Details
Main Author:	Lim, Jenny Marisa Dao Siang
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1307/

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