Consumer Perceptions Towards Global Brands, A Malaysian Perspective
The purpose of this study is to elucidate and focus specifically n Malaysia on how Malaysian consumer's perception are towards global brands. Based on the previous study a simple conceptual framework has been developed and for hypotheses were put into test. The theoretical framework is used to...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1307/ |