Consumer Perceptions Towards Global Brands, A Malaysian Perspective
The purpose of this study is to elucidate and focus specifically n Malaysia on how Malaysian consumer's perception are towards global brands. Based on the previous study a simple conceptual framework has been developed and for hypotheses were put into test. The theoretical framework is used to...
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| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://shdl.mmu.edu.my/1307/ |
| _version_ | 1848789751366156288 |
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| author | Lim, Jenny Marisa Dao Siang |
| author_facet | Lim, Jenny Marisa Dao Siang |
| author_sort | Lim, Jenny Marisa Dao Siang |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to elucidate and focus specifically n Malaysia on how Malaysian consumer's perception are towards global brands. Based on the previous study a simple conceptual framework has been developed and for hypotheses were put into test. The theoretical framework is used to explain the relationship between the four global brand dimensions and the consumers' perceptions, which influence their buying behaviour. |
| first_indexed | 2025-11-14T18:01:42Z |
| format | Thesis |
| id | mmu-1307 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:42Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13072010-08-19T03:52:55Z http://shdl.mmu.edu.my/1307/ Consumer Perceptions Towards Global Brands, A Malaysian Perspective Lim, Jenny Marisa Dao Siang HF5410-5417.5 Marketing. Distribution of products The purpose of this study is to elucidate and focus specifically n Malaysia on how Malaysian consumer's perception are towards global brands. Based on the previous study a simple conceptual framework has been developed and for hypotheses were put into test. The theoretical framework is used to explain the relationship between the four global brand dimensions and the consumers' perceptions, which influence their buying behaviour. 2008-04 Thesis NonPeerReviewed Lim, Jenny Marisa Dao Siang (2008) Consumer Perceptions Towards Global Brands, A Malaysian Perspective. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Lim, Jenny Marisa Dao Siang Consumer Perceptions Towards Global Brands, A Malaysian Perspective |
| title | Consumer Perceptions Towards Global Brands, A Malaysian Perspective |
| title_full | Consumer Perceptions Towards Global Brands, A Malaysian Perspective |
| title_fullStr | Consumer Perceptions Towards Global Brands, A Malaysian Perspective |
| title_full_unstemmed | Consumer Perceptions Towards Global Brands, A Malaysian Perspective |
| title_short | Consumer Perceptions Towards Global Brands, A Malaysian Perspective |
| title_sort | consumer perceptions towards global brands, a malaysian perspective |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1307/ http://shdl.mmu.edu.my/1307/ |