Internet Marketing Strategies For Intellectual Property

This case study is focused on the ever-growing potential of the current online business in this twentieth century. The study will be narrowed down to gain insight knowledge of various internet marketing strategies in marketing intellectual property - e-book, or also known as electronic book. The obj...

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Bibliographic Details
Main Author: Lim, Chee Yuen
Format: Thesis
Published: 2008
Subjects:
Online Access:http://shdl.mmu.edu.my/1302/