Factors Affecting The Adoption Of Internet Banking In Kingdom Of Saudi Arabia
This study investigates customers' adoption behavior within the context of Kingdom od Saudi Arabia Internet banking services. A research framework based on the extension of Technology Acceptance Model and Social Cognitive Theory was developed to identify factors that would influence the adoptio...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1258/ |