Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective
This study attempted to answer the question: Can the Modified Technology Acceptance Model (TAM) explain online purchase behavior of Malaysian consumers? The research objectives were to: (a) investigate the effects of conventional TAM constructs such as perceived usefulness, perceived ease of use, at...
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| Format: | Thesis |
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2007
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| Online Access: | http://shdl.mmu.edu.my/1219/ |
| _version_ | 1848789726532730880 |
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| author | Chew, Kok Wai |
| author_facet | Chew, Kok Wai |
| author_sort | Chew, Kok Wai |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study attempted to answer the question: Can the Modified Technology Acceptance Model (TAM) explain online purchase behavior of Malaysian consumers? The research objectives were to: (a) investigate the effects of conventional TAM constructs such as perceived usefulness, perceived ease of use, attitude, and behavioral intention on online purchase behavior; (b) determine additionally the influence of different types of risks on online purchase behavior; (c) find out the role that trust in online companies and the trust in Internet security technology play in impacting online purchase behavior; (d) explore the significance of anxiety in affecting online purchase behavior; and finally (e) find out the role of perceived convenience in influencing online purchase behavior. |
| first_indexed | 2025-11-14T18:01:18Z |
| format | Thesis |
| id | mmu-1219 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:18Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-12192010-08-19T08:17:35Z http://shdl.mmu.edu.my/1219/ Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective Chew, Kok Wai TX Home economics This study attempted to answer the question: Can the Modified Technology Acceptance Model (TAM) explain online purchase behavior of Malaysian consumers? The research objectives were to: (a) investigate the effects of conventional TAM constructs such as perceived usefulness, perceived ease of use, attitude, and behavioral intention on online purchase behavior; (b) determine additionally the influence of different types of risks on online purchase behavior; (c) find out the role that trust in online companies and the trust in Internet security technology play in impacting online purchase behavior; (d) explore the significance of anxiety in affecting online purchase behavior; and finally (e) find out the role of perceived convenience in influencing online purchase behavior. 2007-07 Thesis NonPeerReviewed Chew, Kok Wai (2007) Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective. PhD thesis, Multimedia University. http://myto.perpun.net.my/metoalogin/logina.php |
| spellingShingle | TX Home economics Chew, Kok Wai Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title | Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title_full | Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title_fullStr | Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title_full_unstemmed | Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title_short | Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title_sort | modified technology acceptance model as a predictor of online purchase behavior: a malaysian perspective |
| topic | TX Home economics |
| url | http://shdl.mmu.edu.my/1219/ http://shdl.mmu.edu.my/1219/ |