Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective
This study attempted to answer the question: Can the Modified Technology Acceptance Model (TAM) explain online purchase behavior of Malaysian consumers? The research objectives were to: (a) investigate the effects of conventional TAM constructs such as perceived usefulness, perceived ease of use, at...
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| Format: | Thesis |
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2007
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| Online Access: | http://shdl.mmu.edu.my/1219/ |