A Case Study On Genting Berhad

This study is focused on genting Berhad, a conglomerate listed in the Main Board of Bursa Malaysia. Analysis is based on environmental scanning of Genting Berhad and followed by strategy formulation, strategy implementation and its evaluation and control.

Bibliographic Details
Main Author: N., Raja Segaran
Format: Thesis
Published: 2006
Subjects:
Online Access:http://shdl.mmu.edu.my/1183/