A Study Of Mobile Communication In Malaysia: Identifying The Potential Market Segment And The Key Success Factors Influencing The 3G Services Rollout
The objective of this study are to identify the potential market segment and the key success factors that will influence the 3G services rollout in Malaysia.
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| Format: | Thesis |
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2006
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| Online Access: | http://shdl.mmu.edu.my/1164/ |