A Case Study Of "Maxis" Celebrity Endorsement

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A Case Study Of "Maxis" Celebrity Endorsement

The objective of this thesis is to gain a better understanding of how celebrities are used as endorsers in advertising. To achieve this purpose four research questions are stated, why companies choose celebrity endorsement as a promotion strategy, how companies select their endorsers, how companies...

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Bibliographic Details
Main Author:	Serpoosh, Majid
Format:	Thesis
Published:	2006
Subjects:	LB Theory and practice of education
Online Access:	http://shdl.mmu.edu.my/1121/

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