A Case Study Of "Maxis" Celebrity Endorsement
The objective of this thesis is to gain a better understanding of how celebrities are used as endorsers in advertising. To achieve this purpose four research questions are stated, why companies choose celebrity endorsement as a promotion strategy, how companies select their endorsers, how companies...
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| Format: | Thesis |
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2006
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| Online Access: | http://shdl.mmu.edu.my/1121/ |