A Case Study On Malaysian Airline System Berhad

The paper identifies and carefully diagnose the current condition in mAS particularly in year 2005 as manifested by its external and internal environment s so that appropriate strategic action can be recommended in line with the company's strategic intent and strategic mission.

Bibliographic Details
Main Author: Thurairajah, Jayakumar
Format: Thesis
Published: 2006
Subjects:
Online Access:http://shdl.mmu.edu.my/1110/